Launching a Webinar Series

Monster.com established the online recruitment category and was the leader for many years. During my tenure at Monster, we established a thought leadership webinar series for customers to help maintain our leadership position. In one year, we had over 10,000 customers and recruiters register to attend these events. Email invitations Emails encouraged participation in the […]

Building a follower community

I led the launch of social platforms for GE Intelligent Platform. For three years, I worked to build social followers.  The goal was to generate awareness and drive engagement of our key messages.  We defined engagement as likes, shares, retweets, comments, post clicks, mentions and favorites. We wanted our followers to get excited and share our […]

Teaching digital strategies to Sales

https://youtu.be/Sh3F1RrKN6k During my first year at GE Intelligent Platforms, I expanded our digital footprint, creating a blog, updating and organizing a YouTube channel and posting regularly on Twitter, Google+ and LinkedIn. Our digital footprint provided value to our followers, showcased our thought leadership, and started a community. It also provided a new avenue to engage […]

Do you know how to chat?

Posted Posted in Digital Marketing

So why is online texting, in other words chat, so different? Many sales teams have difficulty with chatting.  I’m the champion for chat at GE Digital.  Our sales team, like many other sales teams, were concerned with chatting: What if I don’t know the answer?How do I disengage if someone is not a potential lead?How can […]

Monopoly and predicting the future

Posted Posted in Digital Marketing

I was cleaning out the closet and came across this old Monopoly .com edition game. It truly was a LOL moment as I looked at the board. The weakest properties were FoxSports.com and SportsLine.com while the most expensive properties were excite@home and Yahoo. Maybe Parker Brothers got it backwards? I live in Massachusetts, near Route 128.  Once […]

Establishing a blog community

I led the strategy and execution of a new blog for GE Intelligent Platforms, capturing 2,000+ subscribers and attracting more than 2,200 visits a month. Background: Blogging is an excellent way to extend thought leadership and drive company awareness. Blogs also contain the messaging you think is important.  Written correctly, within a strong messaging framework, […]