With 20+ years of experience, I create digital strategies to build brands, engage audiences and drive growth and performance.
I'm captivated by questions such as "How can we respect privacy while creating personal experiences?" and "What's next?"
My passion is contagious and my teams excel. I enjoy what I do. Life is to be lived to its fullest.
I have worked with Randi for nearly 4 years and there hasn't been a day that she hasn't brought passion, ideas and positive energy to the room. She relentlessly pushes SEO forward for GE Digital and has worked in partnership like we are one team - I sometimes forget we are the agency and not part of the GE family. She's always focused on results and great at bringing different teams together to collaborate to make things happen whether technical, content or creative.
Randi Alterman might be the planet’s largest source of renewable energy! She led the marketing for Monster’s most important book, Finding Keepers — our first outreach to employer customers in book form. In 25 years of publishing I have not met a marketer inside the business who was as creative or insightful as this ‘outsider’ from the online world. Randi has a keen sense of how to make “2 plus 2 equal 5 (or even 6).” Grounded in the real world, keeping her head while chaos swirls around her, Randi’s an excellent partner in marketing highly specific products to highly demanding audiences.
Randi and I have worked together for the past several years in keeping the GE Digital website platform stable and current. She has been a fabulous partner, clear with her requirements, understanding with delivery timelines, flexible with testing different solutions to get things done. Randi has been my favourite customer to work with for some time now, and has been more like a partner and teammate than customer from the beginning.
When it comes to keeping the site content up to date and relevant, Randi is hands down the best. Her use of analytics to validate performance, her innovation in finding new methods and technologies to keep site visitors interested, engaged, and coming back have made the site so successful. She truly cares about her work, the site, and her co-workers. Her passion is unmatched and admirable! I would jump at the chance to work with Randi again.
Randi is the pillar of our extensive web/digital program, driving not only strategy but also creativity and execution. Her leadership has contributed significantly to our demand generation, with her programs by far outpacing all other areas of demand gen. Randi initiated and drove success with Drift, SEO, SEM, and more. Always willing to try new tactics whether an online value calculator, chat script, partner finder, and any number of other examples, Randi brings energy, expertise, positivity, and results. Widely respected within GE and our partner organizations, it is truly astonishing the amount that Randi contributes as a strategy and execution leader.
I had the pleasure of working with Randi on the re-launch of GE Digital’s website in 2016, enjoying great success across user metrics and delivering on business objectives. Randi has a truly infectious personality and is extremely professional. She can cut to the chase, break the ice with her enthusiasm and give you the platform to succeed. Her management is remarkable and you can’t help but go the extra mile for her.
Randi has both experience and a great grasp of marketing, along with knowledge of how to make things happen in real world situations. Working with her brought an acclaimed project in on time, on budget and the Worldwide SVP of Sales called it “Phenomenal!”
Randi brings a unique blend of strategy and creativity to deliver outstanding results. Her expertise and passion for digital are unsurpassed. As a customer and consumer of her services, I have experienced first-hand her proactive drive, analytical approach and creative execution. She drives positive change and doesn’t shy away from the unknown. She leads from a place of possibility and empowers others to do the same. Her expertise and leadership enabled my team to deliver outstanding results to the business and customers.
In the one year I’ve had the great pleasure of working together with Randi Alterman, she has delivered more than three years of value! Her marketing savvy and digital expertise, her leadership, and her incredible energy have been transformational to our organization, to our digital execution, and to our culture. I learn something new from Randi every time I engage with her and we make significant progress on everything she and her team touch. Randi is an amazing executive, marketer, leader, and colleague who has made everyone around her better.
I have collaborated with Randi Alterman for 20+ years creating video and online content to support her marketing initiatives. Randi is an outstanding manager, always providing me with clearly communicated project goals and objectives while empowering me to carry out her insightful directives. Her positive and supportive attitude challenges me to provide the best product possible. Randi is energetic, innovative, smart, honest and professional – I can’t say enough about her and always look forward to working with her.
Randi was an exceptional head of our marketing department. Her leadership, intelligence and enthusiasm for her work enhanced existing business but also successfully drove new business development growth. Her insights as a marketer are among the best I have seen in terms of innovation, thought leadership, research and strategy. Randi handled the many facets of marketing with ease while always supporting and promoting her team. It is difficult to succeed as a company leader and be an excellent manager but Randi excelled at both with ease. Randi is the type of experienced professional that when she walks into a room, everyone should listen. I feel privileged to have worked for her and I know all of her current and new endeavors will surpass previous benchmarks, setting the bar higher for the future.
Randi is an amazing strategic marketing professional and a rare find. She is extremely hard working and will always exceed any expectation you have. I have seen Randi deal with difficult clients with grace and a positive attitude that is impressive. Randi helped us develop the marketing strategy for the Monster Intelligence in a way that demonstrated its value and got customers excited. She is always thinking about the good of the organization rather than her own personal gain. Any organization would be lucky to have Randi as part of their team.