Monster.com established the online recruitment category and was the leader for many years. During my tenure at Monster, we established a thought leadership webinar series for customers to help maintain our leadership position. In one year, we had over 10,000 customers and recruiters register to attend these events.
Emails encouraged participation in the webinars. We sent our registration and reminder messages.
Online registration was easy to follow and provided a great source for sales leads. Following the webinar, sales team members could discuss the topic with attendees.
Replays of webinar events were available for social sharing. Some attendees preferred the replays which they could watch at their convenience.
I joined Monster in 2006 and immediately began working with our global research team, Monster Insights, to showcase the company’s thought leadership and knowledge of the online recruitment space. Online webinars were a new marketing tactic, but one that I was confident could help drive awareness of Monster’s in-depth knowledge of recruiting. Working with the research team, we
- Identified a technical platform to host the events
- Set up campaigns to promote the series pre- and post-event
- Developed a content calendar drawing from our vast array of knowledge experts in and outside of the company
- Established a format and brand for the series