For our highly technical buyers, we developed a product finder. Visitors selected specifications to see matching products, assisting buyers and helping to accelerate sales.
![Product quick finder functionality on GE Intelligent Platform's website](https://randialterman.com/wp-content/uploads/2018/11/Product-finder-image-defense-1024x400.jpg)
The profile of the GE Intelligent Platforms website visitor was very technical. The site was visited by engineers, technical managers and technical procurement specialists. Some of these individuals had a clear picture of what they are looking for and wanted to hone in on it quickly. Did we sell a communications device with the precise specifications they needed?
We listened to our customers and web visitors and developed a Product Finder for fast, easy, reduced-click navigation. Technical visitors could select the specifications such as form factor and processor type from drop down lists. Behind the scenes logic immediately took them to a list of products that match their requirements.
The Product Finder never returned a null set. The drop down selections changed to ensure the technical visitor always found products to meet their needs.
The result was a faster sales cycle and happy customers.