Earning global media coverage

I entertained media from across the globe when Arthur D. Little scientists revealed a breakthrough in fuel cell technology. The massive press coverage we generated from this breakthrough helped spawn the creation of a new business in fuel cell technology. Coverage Address by President Clinton Live US Dept. of Energy press conference Major television outlets Print […]

Revitalizing Arthur D. Little’s brand

I led marketing for Arthur D. Little’s (ADL) technology division. When corporate developed a new brand strategy, it was my job to introduce it to our professionals and help them learn to walk the talk. Market confusion I joined Arthur D. Little, an international consulting firm, just as the company was undergoing a brand change. […]

Envisioning the future

I was part of a team that developed executive workshops to help customers envision a future they could be passionate about and begin to build plans to realize it. https://youtu.be/KCH2McHKnnY Arthur D. Little (ADL) Executive Visioning Workshops were high level events where key industry leaders networked with each other and defined milestones they wanted to […]

Welcoming new employees

What better way to onboard new employees than with a global hello?   https://youtu.be/_UemBpOcilw Welcome to Monster. It sounds like an easy message, but for incoming employees from an acquisition, it was a hard message to receive. In 2010, Monster acquired HotJobs, a competitor in the US marketplace. In February of 2011, we integrated our […]

Crafting a marketing plan

DRI/McGraw-Hill was turning 25.  As a senior marketing leader for the company, I developed our annual marketing plan, turning this anniversary into a year-long awareness campaign. Executive Buy-in The plan included targeted programs by market and covered a full-range of tactics from traditional advertising to sales presentations.  Before we moved ahead, I needed to sell […]

Developing brand videos

To help sales introduce Accellent, a medical device manufacturer, to prospective clients, I developed a series of brand videos. https://youtu.be/W-27EmpqM0E When I joined Accellent, a leader in medical device manufacturing, the marketing materials consisted of conservative print collateral. I knew we could develop more compelling materials to compete in this high tech marketplace. My first […]