Still of ADL technology on ABC news

Earning global media coverage

I entertained media from across the globe when Arthur D. Little scientists revealed a breakthrough in fuel cell technology. The massive press coverage we generated from this breakthrough helped spawn the creation of a new business in fuel cell technology. Coverage Address by President Clinton Live US Dept. of Energy press conference Major television outlets Print […]

Branding cards for Arthur D. Little

Revitalizing Arthur D. Little’s brand

I led marketing for Arthur D. Little’s (ADL) technology division. When corporate developed a new brand strategy, it was my job to introduce it to our professionals and help them learn to walk the talk. Market confusion I joined Arthur D. Little, an international consulting firm, just as the company was undergoing a brand change. […]

Executive workshop takeaway, marketing program

Envisioning the future

I was part of a team that developed executive workshops to help customers envision a future they could be passionate about and begin to build plans to realize it. Arthur D. Little (ADL) Executive Visioning Workshops were high level events where key industry leaders networked with each other and defined milestones they wanted to […]

World globe icon for Monster global program

Welcoming new employees

What better way to onboard new employees than with a global hello? Welcome to Monster. It sounds like an easy message, but for incoming employees from an acquisition, it was a hard message to receive. In 2010, Monster acquired HotJobs, a competitor in the US marketplace. In February of 2011, we integrated our […]

Crafting a marketing plan

DRI/McGraw-Hill was turning 25.  As a senior marketing leader for the company, I developed our annual marketing plan, turning this anniversary into a year-long awareness campaign. Executive Buy-in The plan included targeted programs by market and covered a full-range of tactics from traditional advertising to sales presentations.  Before we moved ahead, I needed to sell […]

Accellent medical device instrument

Developing brand videos

To help sales introduce Accellent, a medical device manufacturer, to prospective clients, I developed a series of brand videos. When I joined Accellent, a leader in medical device manufacturing, the marketing materials consisted of conservative print collateral. I knew we could develop more compelling materials to compete in this high tech marketplace. My first […]