During my first year at GE Intelligent Platforms, I expanded our digital footprint, creating a blog, updating and organizing a YouTube channel and posting regularly on Twitter, Google+ and LinkedIn. Our digital footprint provided value to our followers, showcased our thought leadership, and started a community. It also provided a new avenue to engage with our customers.
Then the fun began.
At our Sales Boot Camp, I presented our digital platforms and trained our Sales team how to engage with customers through digital. This video was created to summarize the training and was presented to our global sales teams and international channel partners.