Do Geeks Rule the World?

Posted Posted in Digital Marketing, Search

Search dominates our world.  We ask Alexa to play music and Siri to tell us the weather.  We book reservations on Open Table, find a hotel on TripAdvisor, and plan travel on Kayak. We read the headlines on Skimm and research what to buy (and not to buy) on Amazon.  We search trends on YouTube […]

Randi Alterman in chat

Do you know how to chat?

Posted Posted in Digital Marketing

So why is online texting, in other words chat, so different? Many sales teams have difficulty with chatting.  I’m the champion for chat at GE Digital.  Our sales team, like many other sales teams, were concerned with chatting: What if I don’t know the answer? How do I disengage if someone is not a potential lead? […]

Monoply dot com edition

Monopoly and predicting the future

Posted Posted in Digital Marketing

I was cleaning out the closet and came across this old Monopoly .com edition game. It truly was a LOL moment as I looked at the board. The weakest properties were FoxSports.com and SportsLine.com while the most expensive properties were excite@home and Yahoo. Maybe Parker Brothers got it backwards? I live in Massachusetts, near Route 128.  Once […]

Google logo

Is Google Stealing Your Traffic?

Posted 1 CommentPosted in Search

Remember when? Remember when the hardest part of getting your website viewed was coming up on page one in search?  Get your content on the first page of search and you were guaranteed lots of great traffic.   Don’t get me wrong. Page one of search is still THE place to be.  But it’s not the […]