The catcher, really?

Posted Posted in Web

How do you look at your website? I’ve championed the website at my company for 9+ years now.  During this time, our strategy has changed, our leadership has come and gone, our parent company has reorganized, and our division has merged with other areas of the business in a game of business musical chairs. Through […]

A Wonderful Day, Always

Posted Posted in Uncategorized

“This a wonderful day. I’ve never seen this one before.” Maya Angelou Coming out of a global pandemic, perhaps it is time to realize every day is a wonderful day. This past year has been a difficult one as business came to terms with working in new ways. Digital connected us as migrated to our […]

Do Geeks Rule the World?

Posted Posted in Digital Marketing, Search

Search dominates our world.  We ask Alexa to play music and Siri to tell us the weather.  We book reservations on Open Table, find a hotel on TripAdvisor, and plan travel on Kayak. We read the headlines on Skimm and research what to buy (and not to buy) on Amazon.  We search trends on YouTube […]

Randi Alterman in chat

Do you know how to chat?

Posted Posted in Digital Marketing

So why is online texting, in other words chat, so different? Many sales teams have difficulty with chatting.  I’m the champion for chat at GE Digital.  Our sales team, like many other sales teams, were concerned with chatting: What if I don’t know the answer?How do I disengage if someone is not a potential lead?How can […]

Monoply dot com edition

Monopoly and predicting the future

Posted Posted in Digital Marketing

I was cleaning out the closet and came across this old Monopoly .com edition game. It truly was a LOL moment as I looked at the board. The weakest properties were and while the most expensive properties were excite@home and Yahoo. Maybe Parker Brothers got it backwards? I live in Massachusetts, near Route 128.  Once […]

Jeff Finley, fallen tree

Is anyone there? Driving website traffic

Posted Posted in Search

If a tree falls in a forrest and no one is around to hear it, does it make a sound? Is that the way you feel about your website? You poured your heart into it.  Content strategy. Design. User Experience. Engagement technologies. API Integration. Backend platforms. You worked them all. You launch.  And then,  Silence. […]