Positive Change
Manage growth not change, reducing stress and feeling positive in today’s constantly evolving landscape.
Category: Traditional Marketing
Work Touchpoints
In the hybrid workplace, we need to remember those casual & professional touch points.
A Wonderful Day
Sometimes all we need is a moment of quiet before we are ready to take the next mountain.
Marketing’s Game of Thrones
What lessons can a Marketer learn from the success of the Game of Thrones?
Brands: What’s so important?
Are brands still important? Now, they may be more important than ever.
Earning global media coverage
I entertained media from across the globe when Arthur D. Little scientists revealed a breakthrough in fuel cell technology. The massive press coverage […]
Revitalizing Arthur D. Little’s brand
I led marketing for Arthur D. Little’s (ADL) technology division. When corporate developed a new brand strategy, it was my job to […]
Envisioning the future
I was part of a team that developed executive workshops to help customers envision a future they could be passionate about and […]
Welcoming new employees
What better way to onboard new employees than with a global hello? https://youtu.be/_UemBpOcilw Welcome to Monster. It sounds like an easy […]
Crafting a marketing plan
DRI/McGraw-Hill was turning 25. As a senior marketing leader for the company, I developed our annual marketing plan, turning this anniversary into […]