I needed to relaunch Arthur D. Little's innovation message and be top of mind with industry leaders. Our sponsorship of a Business Conference event began the relaunch with a powerful punch.
Publicity is a great way to gain credibility as reliable, third parties sing your praises.
When Arthur D. Little’s technology division successfully demonstrated the ability to create hydrogen from gasoline under the hood of a car, allowing for fuel cells to replace an internal combustion engine, we struck hard on the publicity front. The result was global coverage and the birth of a new company.