Discover

I was once given this simple career advice: "Discover what you like and do it." So I did.

Marketing. It’s been my career for more than 20 years. I enjoy how I spend my days. The field is exciting, challenging, dynamic and, of course, always changing.

There are many ways to reach an audience. The goal is to choose wisely, measure results often, pivot when necessary, and optimize always.

As a marketer, I need to understand what my customers and prospects want and how my products and services will help them succeed.  The websites I manage need to be as innovative as the products they represent, yet simple and easy to navigate. Most of all, they need to provide value to our visitors so they come back often.

I am a digital explorer.

Digital footprints comprise of websites, social platforms, engagement mechanisms, and immersive experiences. These tactics create memorable storytelling in a holistic online experience. Digital drivers, from backlinks and ads to search engine optimization, all need to be integrated to lead customers to relevant information.

Today’s environment of native ads, demand-based content, social drivers, conversational chat, analytics, dynamic websites and mobile technology will change as we make way for tomorrow’s innovations.  Marketing is a blending of digital and human, traditional and bleeding edge–creating relevant, rich experiences to capture audiences.

I am a marketing champion.

With broad experience in marketing for both large businesses and small divisions, I create and execute strategies that build strong brands, generate market hunger, and help Sales teams sell.  I excel in digital experiences and work in social, virtual, traditional and in-person strategies to build brand and product demand.

I am a leader.

RandiInterviewing-largeI’m passionate about what I do. I enjoy it. I get a charge from seeing its results. Nelson Mandela once said, “There is no passion to be found playing small – in settling for a life that is less than the one you are capable of living.” I believe in going for it.  Put that stake in the ground.

Explore my portfolio to see just some of the many ideas and programs I built when I dared to put that stake in the ground.

Welcome to my world.