Read our panel discussion on the impact of social media marketing. How far along are you on this journey?

Social Media on Solutions Marketing

Solutions Insight conducted a study in partnership with Institute for the Study of Business Markets on the impact of social media on solutions marketing.  Participants included nearly 100 global B2B organizations representing a broad range of industries.  Upon study completion, I participated as a panelist to discuss the study’s results and its impact on Marketing.

My comments, and those of 4 other panelist, appear in a series of three documents.

Key study findings  


Appying social Media to B2B Solutions Marketing







Challenges and best practices  


Challenges and Best Practices from the Social Media Marketing Survey







Five ways to improve the impact of B2B social media marketing  

Five Ways to Improve the Impact of B2B Social Media Marketing