Proven Marketing Strategies for Success

Helping Web Visitors Find the Products They Want

The profile of the GE Intelligent Platforms website visitor is very technical.  The site is visited by engineers, technical managers and technical procurement specialists.  Many of these individuals have a clear picture of what they are looking for and find site navigation bulky.

We added a Product Finder to the website for fast, easy, reduced-click navigation.  Technical visitors can select the specifications they are looking for from from drop down lists.  Behind the scenes logic immediately takes them to a list of products that match their requirements.

The Product Finder never returns a null set.  The drop down selections change to ensure the technical visitor always find a product to meet their needs.