Plans, programs, campaigns, projects, events and more. These samples showcase just some of my work.

Social Media on Solutions Marketing

What is the impact of social media on solutions marketing? I participated in a panel of experts to discuss the results of a study of 100 global B2B organizations.

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Digital Presence to Support Broadcast Media Campaign

All assets are created equal. Until they aren’t. I led a cross-business team to develop a series of web pages in just three weeks time to support a major broadcast media program.

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Building an Innovative, Responsive Website

GE Intelligent Platforms needed a website that was innovative in its design, easy to navigate on desktop and mobile and simple to maintain. The site had to be engaging, help visitors find what they needed, and create clear calls to action for engagement. I led the team that built this website.

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Gaining and Connecting with Followers

Even in the industrial B2B space, we proved the power of social marketing.

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Teaming Up to Blog

One of the best ways to extend thought leadership in digital is through blogging. I implemented the GE Intelligent Platforms blog which today has almost 2,000 subscribers and has more than 2,200 visits a month. In October of 2013 when our blog was almost a year old, we won a BtoB Content Marketing Best Award.

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Seven Digital Strategies for Sales

Check out this video I created to summarize a Sales "Boot Camp" training session. The goal: teaching our international Sales teams and global channel partners how to extend our marketing be leveraging our new digital platforms.

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Entering the Twittersphere

When I joined GE Intelligent Platforms, I worked to align our social channels and promote our digital presence. Nah sayers tried over and over to explain to me that our customers weren't on social platforms. Twitter? Are you kidding? Follow us on @GE_IP. You'll join a community of almost 7,000.

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Engaging the Digital Visitor

Digital marketing is all about stickiness. How can you encourage the user to stay longer on your site? How can you get them to learn more, Find out more? Imagine themselves using your products?

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Helping Web Visitors Find the Products They Want

The GE Intelligent Platforms website is visited by engineers, technical managers and technical procurement specialists. To help these visitors find precisely what they are searching for, we added a Product Finder to the website providing fast, easy, reduced-click navigation.

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The Birth of the E-Zine

Online white papers scream “print me.” Digital demands graphic documents with easy share buttons. Views like concise, clean text with charts and graphs that tell a story. I revised our online white paper content to digital formats with strong headlines, clear calls to action.

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Building a Corporate Value Proposition

Everyone needs to walk the talk to build a strong brand, especially your Sales force. As Monster's brand evolves, this digital tool kit helps Sales communicate to customers with a consistent, compelling message.

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SHRM Promotion2

Cool Promotions to Promote Cool Products

Leaving any trade show area, rubbish bins are filled with forgotten postcards and brochures. But, add augmented reality and the chance to win an iPad and you have a keeper.

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