My Portfolio

Plans, programs, campaigns, projects, events and more. These samples showcase just some of my work.


Building a Corporate Value Proposition

Everyone needs to walk the talk to build a strong brand, especially your Sales force. As Monster's brand evolves, this digital tool kit helps Sales communicate to customers with a consistent, compelling message.

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Executing a Cool Promotion for a Cool Technology

Leaving any trade show area, rubbish bins are filled with forgotten postcards and brochures. But, add augmented reality and the chance to win an iPad and you have a keeper.

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Launching a Thought Leadership Webinar Series

More than 30,000 attendees have watched and listened to Monster's online thought leadership webinar series.

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Providing Strategies to Win

An integrated marketing program on a Monster text showcased our thought leadership and squarely positioned Monster as a driving thought leader in the recruitment space.

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Reaffirming Monster’s Market Leadership

When Monster acquired Yahoo! HotJobs, our sales materials and messaging had to be bold and hard-hitting.

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Launching Monster SeeMoreTM

Sales tools for Monster's new cloud-based product had to be as innovative and cool as the product itself.

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Reinventing Sales Brochures

At Monster, we tailored our solutions to fit our customers’ needs. These interactive brochures provided an easy way for Sales to engage customers in various product offerings. The result: solutions tailored to meet individual customer needs.

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Animating Monster’s Product Portfolio

Monster Sales needed to use marketing materials that were as cool as our brand. This online product hallway, developed using Flash technology, leapfrogged our materials from paper collateral to interactive teasers.

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Welcoming New Employees to Monster

It is critical that new employees are welcomed and feel part of the larger organization. This is even more vital when one company buys another and tries to integrate its workforce.

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Selling Monster’s Value

This presentation was developed for global sales teams to easily explore Monster’s value with customers using deep dive links and multimedia sizzle.

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Presenting Innovation as a Differentiator

Innovation is a core value at This video helped our Sales teams win back customers. Its theme: If you haven't spoken to me about Monster lately, you don't know Monster Today.

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Envisioning the Future: Executive Visioning Workshops

Executive Visioning Workshops demanded creativity and generated excitement. These events positioned a positive future and challenged participants to develop the strategy and plans needed to achieve it.

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