• When Arthur D. Little’s technology division successfully demonstrated the ability to create hydrogen from gasoline to power a fuel cell under the hood of a car, we went all out with scoring publicity. The result was the birth of a new company.

  • With 60-70% of the sales cycle complete before a prospect calls you, we transformed our website to be innovative and encourage engagement.

  • When a company banks its success on innovation, sales enablers must be as cool and innovative as the products they represent.

  • After developing social channels and extending our digital footprint, it was time to train sales to use digital content and social platforms to accelerate pipeline.

  • Blogging is an excellent strategy to promote thought leadership, gain SEO, position your best thinkers as industry experts and humanize your brand. It can be fun, too.

Explore my work

Experience, excitement, knowledge and passion. These traits define me and my approach to my work.

Experience

1With more than 20 years as a marketing professional, I have the experience to understand what it takes to drive a winning program, a strong team, and a market success.

Excitement

2 By definition, marketing is about exciting others to perform an action—to buy, do, or believe.  It’s the excitement that makes marketing the fun place to be, where the journey is a thrill ride and the stops along the way simply encourage you to accelerate.

Knowledge

3 I began my career in public relations in a NYC agency.  I’ve worked for big brands and small divisions–trying new ideas or building winning programs.  The secret to success: lead from knowledge and integrate innovative ideas from those around you.

Passion

4 I’ve been told countless times that my passion is contagious and my teams envied. I spend way too much time working to not enjoy what I do or who I do it with. Life—both work and home—are to be lived to their fullest.

Welcome.